What is Home Staging?

Seducing the Buyer

The idea is to set the "stage" for would-be buyers to imagine themselves happily living in your home. Setting the stage to sell your home does indeed mean that your home must be attractive and appealing even beyond being clean and in excellent repair. In short, your home needs to seduce.

You only have 15 seconds to make a positive emotional connection with a buyer, creating the bond that turns the “For Sale” into a “Sold” sign.

Home Staging is the way of preparing your home for sale, so that it appeals to the Broadest Range of Buyers and greatly improves your chances of A Quick and more Profitable Sale.

It is the art of professionally preparing your home to Showcase for top Dollar.

Home Staging is the exact opposite
to Interior Design.

Staging is done with no-one in mind. The goal is to appeal to Everyone.

It is mainly an editing and elimination process, whereas Interior Design is a supplementary process, of adding beautiful things that have a personal meaning to the client.

Decorating a home to live in is completely different to decorating a home to sell.

White Dove Home Stagers will help the seller to understand the needed mind and heart shift that is necessary, in order for them to be able to view their much-loved, and loaded-with-memories, home as a product that needs to sell.

As professionally-trained Home Stagers we enter your property with the eyes of the potential buyer, searching out the positive aspects and the negative aspects with an objective view that is impossible for the owner. We then will work to highlight the positive and camouflage the negative.

We aim to appeal to the buyers emotions. Our goal is to make the buyer fall in love with your home.

That involves recommending and working on colours, lighting, repairs, de-cluttering (maximising perceived space is a top priority) to careful arrangement of furniture, art and accessories.

We work with what you already have as much as possible, but when furniture, art or accessories are needed, we organise the supply, (you can help choose if you like) and you can then take them with you to your new home. Or you might choose to rent any additions that might be needed.

Everything that is not needed to create this maximum effect (unnecessary, personal or extreme) is removed and packed away for you to enjoy in your new home. Our Handymen fix all the small problems; when professional help to repair, such as plumbing or electrical is needed we have out-sourced reliable, dependable people in every area.

As Professional Home Stagers we work diligently through the following Steps:

  • Decision-making help for owner
  • De-cluttering of furnishings and accessories
  • Painting/Cleaning
  • Small Repairs
  • Large Repairs Arranged
  • Rearrangement
  • Boxing for storage
  • Furniture rentals
  • Accessory Shopping + Placement
  • Exterior cleanups and Improvements
  • Giving new Life to an Old Driveway thus Improving Curb Appeal
  • Creative Landscaping
  • Whatever services a home may require for buyer appeal

We make sure everything looks as new as possible, the personality and lifestyle of the owner has been taken away, perceived space is maximised, the home is presented in a way that touches the prospective buyer's emotions, with the goal of creating a bidding war.